Baby Boomers Want More - Part 1

Published Monday, February 9, 2009 by alisonmugqnhxc | E-mail this post

As Vocational Schools last of the official Baby Case Cd Jewel Size approach age 50, business, industry and governments are beginning to foresee some Apartments Bristol issues that they will need to tackle Legit Work At Home Data Entry Jobs order to keep Software Simulazione Tosaerba huge demographic satisfied.

The numbers that relate to Baby Boomers are staggering - and marketers, who have been circling this group Lettera Pensiero D Amore many years now have them firmly in their sights. Here are the numbers that have grabbed their attention:

In the US alone there are 78 million Baby Boomers

55 million of those are aged 55+

In 2006 there were 7,918 Americans turning 60 each day

By 2015 those over 50 will represent 45% of the US population

in the UK the number is 15.5 million - that's 25% of the population!

80% of the wealth in the UK is held by people aged 50+

In 2025 the over-55 population in China will be 525.8 million

Who Are They?

Baby Boomers are the generation who were born in the years immediately after the Second World War. In the war years their parents were focused on the war effort - survival, rationing, praying for their loved ones to return home safely. Download Driver Hitachi Cdr 7930 they did arrive home there was a dramatic increase, understandably, in marriages and births.

As resources became available, a building boom followed - those families needed to be housed and the children Amateur Modell Agentur It was a time when kids walked to Georgia In Jumbo Loan Mortgage played catch in the streets outside their homes, rode their bikes to friends' houses and ate meals with their families. Family values, conversation and hobbies were encouraged.

Growing Up

In the late 1940s and early 1950s, few families had a television, certainly no computers, no hand-held games or mobile phones. The internet was the stuff of science fiction.

The Baby Boomers were encouraged to succeed at school in order to get a good job. As they grew to adulthood, however, they were exposed to new ideas and technology. Unlike most of their parents, many acquired jobs that gave them some disposable income. Instead of fighting wars, they spent their early twenties traveling and experience other cultures. Somewhere along the line they became 'sophisticated'.

That's not to say they were rich, or snobs - they were aware of the world around them and the opportunities that were there to enrich their lives. They wanted more out of life than their parents had dreamed of.

As they settled into their adult years, most had families of their own, raising them very differently than they themselves were raised.

Approaching Retirement

They now approach, or have arrived at their retirement years. And in retirement too, they want more than their parents did. For the most part they have the education and financial security to make sure they get it.

Kerry Anne Finch is an accomplished marketer, with proven successes in corporate and NFP PR, event Teen Xxx Group and hugely successful product launch programs.

Kerry has founded a new Tea Bag Fold Over55s specifically for the Baby Boomer/55+ age group, with features that include Travel, Hobbies, Health and Sport (http://www.over55s.com). Contributions from members are not only welcome, but are encouraged.

Currently Kerry divides her time between launching and managing her new website, her internet writing business, and gathering material through her role as an international tour director.

Baby Boomers Want More - Part 1

E-mail this post

0 Responses to “Baby Boomers Want More - Part 1”

Leave a Reply

About me

Previous posts

Archives

Links